![]() ![]() ![]() What are Amazon Ratings?Įssentially, a rating is a star value (between one and five stars) that a shopper submits for a product (or its features). In this blog, we’ll explore the key differences between ratings and reviews - and the role each plays in driving purchase behavior on Amazon. ![]() While they’re certainly related, they’re not the same thing. According to our friends at Bazaarvoice, “ratings and reviews are the number one online feature shoppers rely on when making informed product decisions faster.” As such, customer-centric brands make ratings and reviews a key part of their marketing strategy on Amazon.īut ratings and reviews are two words that are often used interchangeably. Ratings and reviews help shoppers make confident, informed purchase decisions. shoppers indicate that the presence of ratings and reviews is a key reason they shop on Amazon. But another top reason shoppers choose Amazon is the availability of ratings and reviews. Of course, there are a number of reasons why a large (and growing) number of shoppers opt to shop on Amazon, including product selection and free, fast shipping. According to Forbes, Amazon’s annual revenue was up 38% in 2020. And the COVID-19 pandemic supercharged that growth. Amazon has steadily grown its market share over the past decade. ![]()
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